![]() ![]() With Universal’s theater-to-digital agreements, though, they guarantee that movies will have their time in theaters and at home. The pandemic has required adaptive means to distributing and receiving content, which has recently meant turning to streaming platforms. Titles that do not reach this benchmark, though, can be made available on digital platforms after just 17 days. According to Variety, the new Universal-Cinemark deal has established that any movie that earns more than $50 million in opening weekend sales must stay playing in theaters for at least five weekends before the film may be released on digital platforms. Related: What’s The Next Movie To Release In Movie Theaters?įollowing the AMC Theatres agreement, Universal turned to Cinemark. Universal would share in the digital profits with AMC due to the shorter time frame for theater attention. With this agreement, Universal would be able to continue releasing films accessible during a pandemic without severely disrupting the movie theater experience. ![]() ![]() Months ago, the company struck a deal with AMC Theatres that allowed them to put new releases on digital rental services after 17 days of theatrical release - dramatically shortened from Hollywood’s typical 75 to 90 days that films play exclusively in theaters. Universal has been quick to adapt to COVID-19’s impact on the industry, as it has churned out a fair few movies like Freaky and Come Play due to its premium video-on-demand agreements with theaters.
0 Comments
Leave a Reply. |